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Mobile Youth Marketing in Japan (Presentation)

Here are two key markets covered in the mobileYouth report - Japan and China. Following our earlier posts on Youth in China, check out the latest find - Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth - How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan Harnessing [...] [...more]

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MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08

Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague. Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth) Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full. powerpoint, presentation, youth, marketing, download [...more]

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Leeding Geeks: Harness innovation for youth market (Presentation)

Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies Leading Geeks View SlideShare presentation or Upload your own. (tags: leadership) [...more]

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Mobile youth - the 10 most common myths (#9 “Youth Grow Up Faster These Days”)

In the second of our features series looking at the 10 most common myths held about Mobile Youth. Myth #9 - Youth Grow Up Faster These Days Following on from our previous post about the Myth of Connectivity, it’s appropriate we address another widely held prejudice about today’s young consumers. Perhaps the most pervasive of all myths is [...] [...more]

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